Susan Orlean on Social Media

More and more, it seems like writers are being told they should be using social media for self-promotion and marketing. But what exactly is the true power of social media and how do you effectively use it? With over 200,000 followers, Susan Orlean has earned her name as the Queen of Twitter. Confused by Twitter in the early days, once Susan began Tweeting regularly she began to see all that this new mode of communication can offer creative writers, including: a deep and interactive connection to readers, a writing discipline that strengthens narrative muscle and – of course – marketing might.